How Live Streaming Sports Can Help a High School Athlete

Did you know the average parent spends around $671 per student-athlete each year? Between lessons, coaching, uniforms, and registration fees, being an athlete is no small feat.

High school sports have the chance to make a lasting impact on any student. With scholarships and potential career choices, high school athletes can go far with their efforts, and live streaming can help along the way. There are also a lot of benefits to live streaming you might not immediately think of.

Luckily, we’re here to help you learn more. Read on for a few of the best benefits and to learn how you can get started.


Watching the highlights just isn’t the same. If there are friends and family unable to attend the game, watching a live stream is the best way to catch all the action as it’s happening.

With the help of social media, like Facebook, Twitter, and even Instagram, people can be reminded of game times. They can also learn where to watch the live stream once a game has gotten started. Those posts are all easily shareable, but none of it is possible without the help of a live stream.

Student Involvement

Athletes aren’t the only students that can benefit, however. Those interested in journalism, broadcast, photography, and social media marketing can all play a role in producing these streams. Their hands-on experience can prove invaluable both in school and outside.

Joining multiple departments together is also a great way to green-light the project as a whole. When you can help more than one group of students, everyone benefits.

Generate Revenue

Depending on the success of these live streams, you can begin generating revenue. Whether it’s for department improvements, other extracurricular activities, or supplies your school needs, partnering live streams with sponsors is a great way to start moving toward those goals.

Rather than charging viewers and fans, you can contact local businesses to show ads on streams before games, after them, or even during halftime. If you already have sideline sponsors, those could even be converted to digital ones.

Student-Athlete Social Content

Sports events are an easy way to gather content for your school’s website or social media.

Whether it’s highlight reels or individual player stats, this media can be a great way to interact with fans and gain the interest of potential sponsors or donors. It’s also a great way for athletes to have links or other content they can share with their best plays and game highlights throughout the season.

The best part? Your school can set up its streaming website to act as a hub for events, whenever they happen.

Keep Athletics Relevant

When you stream games, you’re opening the entire team and department up to a new world of possibilities. Naturally, you’re going to gain views, fans, and money that can be placed back into the community and your school.

Whether it’s extracurriculars, supplies, or experiences, student athletics have the strength to fund entirely new ventures. 

Getting Started

So, you know the benefits, but how can you get started? There are a few things you’ll need to consider beforehand.

Have the Right Equipment

The first (and most important) is ensuring you have all the right equipment on hand — both hardware and software.

You’ll need to build up your broadcast program, recruit staff and student volunteers, and acquire all the gear. Often, that means cameras, microphones, a solid data connection, and software to stream with. You’ll also need to set up the proper streaming channels and then know how to manage everything once you’re up and running.

Have the Right Permissions

You might have the best intentions, but it’s not a good idea to show up to a game one day and start streaming. It takes permission from the right people, and even knowing who owns rights to the games once they’ve been broadcast.

You can start by speaking with the athletic director to get approval. You’ll also have a better chance of getting the right funding, and you might even get paid for spearheading the efforts.

Next, find out who owns the rights to those games once they’ve been streamed. A lot of the time, it’s the National Federation of State High School Associations (NFHS). In some cases, you might have to pay them for the rights to stream these games.

Finally, you’ll need to discuss everything with the school district and your school’s PTA. Thinking of it as a live show you can advertise is a great angle to take. With interviews, graphics, and remote commentary, you’ll win their approval in no time.

Know Where to Stream

Once you have everything up and running, you’ll need to know where you’re streaming from. You usually have a few options here:

  • Facebook
  • YouTube
  • Amazon
  • Apple
  • Chromecast
  • Amazon
  • Your school’s website

Viewers are going to need accessibility if you expect them to watch your school’s sports events. Ensuring easy viewing is essential for engaging with a fan base, but it isn’t too hard to find with the right help and resources.

Do You Have the Right Support?

This is where a lot of athletic departments can run into problems. Streaming is easy in theory, but gaining the right support and experience necessary for getting started can be challenging.

It’s essential to have the proper time and resources on hand, otherwise, you’re going to struggle to find the views your school needs to find success.

Leave It to the Professionals

Reading about streaming can make it all sound easy, but it takes a lot to get started. That’s why working with the right live-streaming service is essential to consider.

Not only can it make the entire process easier for you and your school’s athletic department, but it can also help you find a reach you might not have otherwise had. They’ll have the necessary equipment, and they’ll be able to manage each detail so you don’t have to worry about it.

In some cases, you might even be able to involve journalism or broadcast students. Pairing them up with the service you choose can help them gain valuable experience and education they might otherwise get. Speaking with the team before you make this promise is, of course, necessary, but you might be surprised at the amount of help you receive.

Things to Consider

When you’re choosing a professional streaming service, there are a few things you’ll need to consider:

  • Do they have gear or will you need to get it yourself?
  • Do they help you set up the gear?
  • What type of data connection do they provide?
  • What’s their average network speed?
  • How do they avoid or minimize damage to facilities?
  • What level of support do they offer?
  • How often is their team available?
  • Do they provide training?

It’s essential to work with a streaming service that can offer comprehensive services.

How We Can Help

At WSN Live, we’re here throughout every step of the process.

Our team will help you get set up with the right gear, connection, and training. When you go live, we’re there to support you and your team virtually whenever you need it. After the broadcast is over, we’re able to get you everything you might need to stay successful.

With proper success and connections, we can help you succeed and grow to new heights. Whether it’s multi-camera views, professional microphones, an announcer, or a team of trained volunteers, we can help you acquire it all.

The best part? Your students, their parents, and each athlete will know they’re gaining valuable experience and getting their money’s worth. With the necessary training and experience, they’ll be able to carry out their tasks with professionalism and ease, and they’ll have the necessary support every step of the way.

Watch High School Sports Online

With the help of streams and the power of social media, streaming high school sports is a great way to benefit a high school athlete and a lot of other people. Local businesses, journalism students, and your school all have something they stand to gain. You don’t have to get started all on your own, though.

Luckily, we’re here to help every step of the way. Contact us to schedule a call and get started today.