6 Tips for Live Streaming a High School Event

In the 2022-2023 school year, participation in a sports high school event exceeded 7.8 million athletes. These numbers present huge opportunities to engage with the community through live streaming sports events. Wondering where to start? We’ve got answers for you with the most important tips to consider.

1. Determine Your Objectives

Before you get started with high school streaming, it’s imperative to establish your objectives. This will help you stay grounded throughout the process and provide concrete evidence of how effective your strategies are.

For example, you might want to reach a certain viewership metric within six months of starting your streaming program. You might also want to minimize your budget while maximizing quality.

Regardless of your ambitions, it’s important to document them beforehand so you can reference them in the future. Be sure to stay realistic, as well. The last thing you want to do is overreach and fall short of your target metrics.

2. Work With the School Event Stakeholders Early

You’ll need to get the administration on board with your program before you can start making major moves. Clearly illustrate the many benefits your school’s streaming program will provide.

At first, you’ll likely encounter opposition. Some individuals might not understand why streaming high school events is worth the time or money. Live streams have many benefits, like engaging alumni and providing an income stream from the broadcasts.


It might take time to convince certain stakeholders, so you should present this information as early as possible. With enough data on your side, you shouldn’t have trouble swaying their opinions.

3. Be Patient With the Process

Live streaming sports is a process that requires a significant amount of patience. Setting up early, training staff, and getting releases cleared are essential. If you don’t give yourself enough time, you could find yourself scrambling to get content out efficiently.

In general, your crew should start setting up at least three hours before the event begins. This allows them to avoid rushing and also provides enough time to handle issues that arise.

4. Consider Your Distribution Strategy

The platform you use plays a large role in your success. Choosing the wrong one comes with the risk of technical errors and inconsistencies. It’s worth noting that viewers typically want instant gratification.

If your stream experiences even a brief period of downtime, they could tune out. In cases like these, it can be almost impossible to get them back. Check the platform’s history of stability and accessibility.

You should also see if they charge miscellaneous fees. Financial surprises can be difficult to accommodate during the early stages. This is especially true if your equipment budget is substantial.

You can also see what platforms other schools in your area are using. This will provide valuable insight into premier options. Some platforms require extensive agreements.

It’s best to avoid those that require long commitments without first seeing how you like their service.

5. Let Students Help

Look for a service that provides training for students and staff alike. Giving students a chance to help you disperse the workload and allow them to cultivate their skills. It can also awaken their passion for media production. Many high schools have media production courses where students can actively participate in live streaming high school sports.

This also allows them to bond with their peers. Keep in mind that participation should be purely optional. You can’t expect students to be enthusiastic if they’re obligated to help with streaming school events.

When you create a volunteer opportunity, you’ll attract students who have a strong interest in learning about the process and ensuring they get things right. You could also offer other incentives, such as partnerships with media outlets that could help them get an internship or job after graduation.

6. Work With a Professional

One of the most important tips to consider is working with a professional. They have the tools and resources to handle your project and help you avoid common pitfalls.

When looking for someone to hire, research their past reputation. See what other people online have to say about the experiences they had. This will help you quickly narrow down your potential options.

You should also ensure they frequently work with clients like you. Not all companies will be able to accommodate a high school’s needs. Do they seem enthusiastic about working with you?

If they aren’t interested in providing the help you need, they’ll likely fall short of your goals. You can assess their enthusiasm by paying attention to how many questions they ask about your project. With enough due diligence, you’ll find the ideal choice for your situation.

Stream Your School Event Appropriately

While streaming a high school event might seem simple at first, there are many nuances to consider before moving forward. The information in this guide will help you get started on the right track and make the most of your situation.

WSN Live prides itself on minimizing our clients’ stress and maximizing the quality of their live streams. Our professional team can help you overcome issues that arise and ensure your audience gets the best possible experience. You’ll learn more about the many benefits we can provide when you schedule a call today.